Online Shopping in London
Addison Bridge Place
Eric Meyers created Simple in 1991 by combining 60s and 70s culture with its roots in California. Inspired by surfing, skateboarding, modern architecture, old bicycles, classic Volkswagens, vintage scooters and eastern philosophy, the brand quickly grasped the attention of a generation.
The brand's character came from a myriad of simple ideas: distillation, appropriation and curation. Simple takes energy and life from its surroundings.
Thus, the brand name needed to be an amalgamation of all of these factors - and it had to be short and easy to remember. It had to be something that would encompass everything that the product would look like. It had to be ‘Simple'.
In January 1992 the first samples were finished. The design was a reaction to the contemporary styles focused on the newest technologies. It fit the new decade and debuted with casual sport-inspired footwear.
The brand debuted with the Barney: a comfy and casual desert boot on a skate-friendly athletic sole. The brand then delivered retro trainers, clogs and work boots.
There are currently no reviews for this company
All fields are required. Your review will appear immediately.